It’s not just mastery of the English language, but language diversity among Filipinos to speak Mandarin, Korean, Japanese, French, and German has prompted Bosch Group, a German-owned global industrial firm, to set up its 500,000-Euro Asia -Pacific communications hub here.

The choice of location for its high-end IT help desk in Bonifacio Global City was narrowed down to three – Manila, Bangkok and Kuala Lumpur – from 16 locations, but Manila won hands down because of the linguistic diversity, strong BPO infrastructure and cost friendliness, said Kaycee Crisostomo, communications manager of Robert Bosch Inc. (Philippines), told reporters during a press conference for the newly established Robert Bosch Communications Center Inc. (RBCCI).

The Philippines would be its 16th location worldwide and its fourth IT help desk project globally. RBCCI would serve as the technical support center initially catering for the internal Bosch Group’s needs. Eventually, RBCCI will cater to external clients in the Asia Pacific region.

This global project has already been implemented in the European and American markets by teams in Berlin, Buenos Aires and Timisoara, Romania.

Aside from English-speaking agents, the 200 agents of RBCCI would include Mandarin, Chinese, Korean, Japanese, French and German speakers. Read more...

By Bernie Cahiles-Magkilat (www.mb.com.ph)