CEBU, Philippines - Despite impending threats of the anti-outsourcing bill of the United States, a California-based outsourcing company has set up operations in Cebu and aiming to hire around 6,000 people in the next few years.

Alorica, a leading provider of customer management outsourcing solutions, has recently opened BPO operations in Cebu, and will initially close the year with at least 1,500 workers.

In a press conference held recently, Alorica president and chief executive officer (CEO) Andy Lee said that the recent legislation crafted in the US against outsourcing is not threatening the operations of the company, considering that outsourcing is now the “name of the game” among corporations throughout the world.

The company has already established five offices in the Philippines, all located in Metro Manila currently employing 3,000 people. It decided to venture into Cebu’s BPO environment, owing to the good number of manpower supply and skilled talents here.

Moreover, Lee said that the good business environment, and strong support from the Local Government Unit (LGU) to the BPO industry, reliable infrastructure, active private sector involvement in the industry, are only a few of the considerations why the company decided to expand in Cebu.

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By Ehda M. Dagooc